Are you getting Digital Ready for 2014?

Some industry predictions of MOBILE TRENDS in 2014 – how are you going to prepare yourself?

  • 35% of all search engine traffic will be from mobile devices
  • Mobile search advertising is expected to grow by 76% in the year
  • Mobile banner advertising is expected to grow by 100%
  • 40% of mobile marketeers are planning on developing a mobile app in 2014

CONTENT MARKETING TRENDS

  • Posts with videos will attract 3 times inbound links than plain text posts
  • 78% of CMOs think that custom content is the future of marketing
  • Visual content drives engagement in fact just one month after the introduction of Facebook timeline for brands, visual content – photos and videos saw a 68%increase in engagement

EMAIL MARKETING TRENDS

  • Social sharing buttons in email increases CTR by 158%
  • 47% of B2B marketers plan to increase their email marketing spend in 2014
  • 77% of consumers prefer to receive permission-based marketing communications through email
  • Email with social sharing will boost CTR by more than 150%

SOCIAL MEDIA TRENDS

  • 33% of consumers cite social networking as a way they discover new brands, products or services
  • 100% of business decision-makers use social media for work purposes
  • 52% of enterprise brands say social media is the top driver for relationship building
  • 79% of marketers have integrated social media into their traditional marketing activities.

Alastair Cotterill, creative strategist at Facebook, said: “I think the main trend will be the continued shift to people accessing the internet on their mobile phones. For most brands this will provide opportunities to for brand building through content that is discovered and consumed on social/content discovery platforms.”

This entry was posted in Business, Start up. Bookmark the permalink.